11th Sep 2007
the dip
Seth Godin writes well. No doubt about it. But I wish he never wrote this book. I am glad I read this book from the library instead of buying it. Even if I bought it, I would have returned it. I wish Seth would plant quite a few trees to make up for the trees cut down to print this book.
The title of the book is the dip – a little book that teaches you when to quit (and when to stick). Part of that is true. It is a little book. The second part is false. It teaches you nothing. Seth Godin writes in 80 pages what you already know. The main idea of the book is this – there are certain things you do in life when no matter how hard you try you are not going anywhere. Then there are certain times when the going is tough but if you stick with it, you are going to reap the benefits. The first situation is called the cul-de-sac and the second one is called the dip (there is a third situation called the cliff but that is not even worth mentioning it here). Quit when you are in the cul-de-sac and try harder when you are in the dip. There you are, now please hand over $12.95. Thank you very much.

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