As I was driving to office today I noticed a message on the freeway warning board – “Slow down or pay up”. I find these warnings tasteless. The tone is offensive, just like the more frequently seen “Click It or Ticket”. That tone might works for kids but with adults I can imagine the response to such warnings to be “Fuck You”. In my opinion something more appropriate would “Please slow down for your own safety” or “Please slow down for the sake of everybody”.

P.S. I am not against keeping the speed within limits on the road, I am just saying that the message should be friendly. I could be wrong in my assessment because the “Click It or Ticket” is America’s most successful seat belt enforcement campaign creating a seat belt usage of 83%. On an unrelated note, 58.7% of statistics are made up on the spot.